Privacy Policy

We collect information from the following sources:

• Information you provide directly, such as account details, baby profile details, logs, notes, prescriptions, and support messages.
• Information generated when you use Mebu, such as reminders, summaries, saved preferences, feature usage, and technical logs.
• Website and marketing interactions, such as page views, referral source, campaign parameters, and app store or play store clicks.
• Third-party services you choose to use, such as app stores, payment providers, analytics tools, or other integrations, subject to their own terms and privacy policies.

We do not collect information from healthcare professionals, hospitals, or third-party medical systems unless you authorize or provide that information through Mebu.

• You own your data.
• Mebu does not sell, rent, or trade your personal or health data to advertisers or data brokers.
• You may request access to, correction of, export of, or deletion of your personal data.
• You may withdraw consent for optional processing. Some features may stop working if the information needed to provide them is removed or disabled.
• You may request full account deletion at any time through app settings where available or by contacting us.

Upon deletion, all personal data is permanently removed within 30 days, unless retention is legally required.

We take reasonable measures to protect your information from unauthorized access, loss, misuse, or alteration.

This includes the use of standard security practices such as encrypted connections, access controls, and internal safeguards appropriate for a consumer health application.

We use your data to:

• Provide personalized maternal and infant wellness insights.
• Enable reminders, logs, and progress tracking.
• Improve product features and app reliability.
• Communicate important updates or service-related messages.
• Measure website performance, understand conversion paths, and improve marketing effectiveness without using health data for ad targeting.
• Maintain safety, prevent misuse, debug errors, and comply with legal obligations.

Automated Insights Disclaimer

Mebu may provide automated insights, summaries, reminders, or organization tools based on the information you choose to log, upload, or record. These outputs may be incomplete or inaccurate and should be reviewed by you before relying on them.

Automated insights are intended only to help you organize information and are not medical advice, diagnosis, or treatment recommendations.

Always consult a qualified healthcare professional for medical concerns.

We do not sell your personal or health data. We may share limited information only when needed to operate Mebu, comply with law, or provide services you request.

• Service providers, such as hosting, database, analytics, crash reporting, customer support, payment, and communication providers.
• App stores and payment processors, where needed for subscriptions, purchases, renewals, cancellations, and refunds.
• Analytics and attribution providers, for limited website and marketing event measurement as described in Cookies & Tracking.
• Healthcare professionals or caregivers, only when you choose to share information with them or ask us to support that sharing.
• Legal, regulatory, or safety reasons, where required by law or necessary to protect users, Mebu, or others from fraud, abuse, security threats, or legal claims.

International Processing

Some service providers may process or store information outside India. Where this happens, we use reasonable safeguards and require providers to protect the information they process for us.

Aggregated or De-Identified Data

We may use aggregated or de-identified information for analytics, research, reporting, and product improvement, provided it does not reasonably identify you or your child.

Nature of the Testimonials

All healthcare professionals featured on Mebu have shared their opinions voluntarily and independently, based on their personal clinical observations. These statements represent individual professional perspectives and are not collective guidance from any medical body, hospital, or institution.

Featured doctors are registered practitioners under the National Medical Commission Act, 2020 (formerly Indian Medical Council Act, 1956).

Compliance with IMC / NMC Ethics Regulations

In accordance with the Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations, 2002, Regulation 6.1 — no testimonial featured on Mebu constitutes an advertisement for any doctor's personal practice. Doctors do not receive patient referrals, commercial fees, or any quid-pro-quo arrangement through their participation.

No featured statement makes a claim of guaranteed cure, treatment, or diagnostic capability attributable to Mebu, in compliance with the Drug and Magic Remedies (Objectionable Advertisements) Act, 1954.

Consumer Protection Compliance

In accordance with the Consumer Protection Act, 2019 and applicable ASCI (Advertising Standards Council of India) Guidelines:

• All testimonials are genuine and reflect the doctor's own experience and views.
• No testimonial has been fabricated, unduly edited, or presented out of context.
• Mebu does not imply that results experienced by any doctor's patients are typical or guaranteed for all users.

Not Medical Advice

Opinions shared by featured healthcare professionals are informational in nature and do not constitute personalised medical advice, diagnosis, or treatment recommendations for any individual user. Users should always consult their own qualified healthcare provider for personal medical decisions.

No Commercial Endorsement Fee

Featured doctors have not been paid an endorsement fee for their testimonials. Any association between a featured doctor and Mebu (e.g., advisory role) is separately disclosed where applicable.

Right to Withdraw

Any featured healthcare professional may request removal of their testimonial at any time by contacting us at support@mebu.in. Removal will be completed within 7 business days.

Governing Regulation

This policy is governed by and construed in accordance with the laws of India, including but not limited to:

• National Medical Commission Act, 2020
• IMC (Professional Conduct, Etiquette and Ethics) Regulations, 2002
• Drug and Magic Remedies (Objectionable Advertisements) Act, 1954
• Consumer Protection Act, 2019 & ASCI Guidelines
• Information Technology Act, 2000 & IT Rules, 2021
• Digital Personal Data Protection Act, 2023

Mebu is intended for adult parents and caregivers (18+).

• We do not knowingly collect personal information directly from children or minors.
• Infant data is entered and controlled entirely by the parent or legal guardian.
• Parents and lawful guardians are responsible for deciding what child-related information they provide to Mebu.

If you believe a child's information has been collected improperly, please contact us immediately.

Mebu is designed to operate in accordance with applicable Indian data protection and information technology laws.

We process personal data based on user consent, legitimate uses permitted by applicable law, and only for the purposes described in this policy.

International Users

If you access Mebu from outside India, you do so at your own initiative and are responsible for compliance with local laws.

Data Retention

We retain your data only while your account is active, while needed to provide Mebu, or as required by law. Deleted accounts are purged within 30 days unless retention is legally required, needed for fraud prevention, dispute resolution, security, or accounting records.

If we become aware of a data breach that affects your personal information, we will take reasonable steps to investigate, contain, and remediate the incident.

Where required by applicable law, we will notify affected users, regulators, or other authorities through appropriate channels such as email, app notification, website notice, or other legally accepted methods.

The Mebu name, logo, app design, and software are owned by Mebu HealthCare Private Limited.

You retain ownership of the personal information and content you submit. We use this information only to provide and improve Mebu as described in this Privacy Policy.

Updates to This Policy

We may update this Privacy Policy periodically. Material changes will be communicated through the app or website.